Post by account_disabled on Jan 7, 2024 20:32:00 GMT -9
The scenario for this year's Christmas campaign will be the most arduous that brands and businesses around the world will face. The pandemic has painted a panorama of economic uncertainty with a completely unknown consumer profile and a market dominated by electronic commerce. In this context, Amazon has commissioned the global company WGSN to analyze the expectations and consumption trends of Spaniards ahead of this Christmas. In principle; The keys that Amazon Prime Day left behind seem to coincide with the predictions about this season; However, other factors that concern the new mentality of citizens and that have been closely related to confinement are going to be more decisive than we think. This is due to the emotional component that permeates Christmas: the feeling of familiarity, the new value of home and the search for emotional contact will take on more importance than ever. Among the main insights of the analysis that support this idea, we can point out the following: 1. Communicate with our loved ones On the one hand, technology will be key ; especially in everything that concerns maintaining the trend of “hangouts” or “meetings” by video call to socialize.
Therefore, products such as Bluetooth speakers, cameras or headphones will rebound. Home decoration with Christmas motifs and the personalization of Christmas greeting cards will also be important Phone Number List elements due to the revaluation of the “ personal touch ” and the warmth of the settings to combat the coldness of distance. 2. Children's curiosity and educational games Greer Hughes, Mindset Consultant Director of WGSN, explains: “We are seeing interactive and immersive edutainment resources become a staple in both homes and schools.” On the other hand, group strategy and logic games will have an interesting rise as a tool to combine learning, leisure and family entertainment; a trend that has been dragging on since confinement with games like “Children vs. Parents”, “Cluedo”, “Virus” or “Monopoly”. Physical activity games such as Nintendo's “Twister” or “Ring Fit” will also be very popular due to the growing importance of staying active at home. Christmas decorating the home and confinement routines 3. A handmade Christmas Crafts are a form of creative entertainment and a personal gift; two factors with a lot of value in the current situation.
Among the most notable things we can mention the growing value for sustainability (with which recycled materials will be the protagonists) and the desire to establish team connections when working on these creations. The most notable products will be timeless ones such as quilts or photo albums. 4. Cook more consciously According to WGSN, “more than 50% of European consumers currently cook at home.” Cooking, in addition to having established itself as a “leisure” activity, has reformulated the interests of Spaniards: now, we look for products that help defenses (probiotics and natural) and everything that has to do with healthy eating . This trend has even boosted the consumption of vegan foods by 32%. Looking ahead to Christmas, tradition will regain importance and we will resort to popular national products such as wine or Roscón de Reyes. 5. Get in shape from anywhere Sport is also a fashion that was born in quarantine and that is now part of our routine; whether at home or outdoors. Virtual exercise communities as a replacement for the gym have had a considerable boom (Fitbit, Garmin, Polar) and sales of sports clothing on Amazon Fasion have increased by 130% this year. Among the products with the chance to succeed are wearable headphones or wristbands with thermal sensors; in addition to the entire range of gadgets for sports. 6. Take care of yourself inside and out Self-care has become an essential part of our routine .
Therefore, products such as Bluetooth speakers, cameras or headphones will rebound. Home decoration with Christmas motifs and the personalization of Christmas greeting cards will also be important Phone Number List elements due to the revaluation of the “ personal touch ” and the warmth of the settings to combat the coldness of distance. 2. Children's curiosity and educational games Greer Hughes, Mindset Consultant Director of WGSN, explains: “We are seeing interactive and immersive edutainment resources become a staple in both homes and schools.” On the other hand, group strategy and logic games will have an interesting rise as a tool to combine learning, leisure and family entertainment; a trend that has been dragging on since confinement with games like “Children vs. Parents”, “Cluedo”, “Virus” or “Monopoly”. Physical activity games such as Nintendo's “Twister” or “Ring Fit” will also be very popular due to the growing importance of staying active at home. Christmas decorating the home and confinement routines 3. A handmade Christmas Crafts are a form of creative entertainment and a personal gift; two factors with a lot of value in the current situation.
Among the most notable things we can mention the growing value for sustainability (with which recycled materials will be the protagonists) and the desire to establish team connections when working on these creations. The most notable products will be timeless ones such as quilts or photo albums. 4. Cook more consciously According to WGSN, “more than 50% of European consumers currently cook at home.” Cooking, in addition to having established itself as a “leisure” activity, has reformulated the interests of Spaniards: now, we look for products that help defenses (probiotics and natural) and everything that has to do with healthy eating . This trend has even boosted the consumption of vegan foods by 32%. Looking ahead to Christmas, tradition will regain importance and we will resort to popular national products such as wine or Roscón de Reyes. 5. Get in shape from anywhere Sport is also a fashion that was born in quarantine and that is now part of our routine; whether at home or outdoors. Virtual exercise communities as a replacement for the gym have had a considerable boom (Fitbit, Garmin, Polar) and sales of sports clothing on Amazon Fasion have increased by 130% this year. Among the products with the chance to succeed are wearable headphones or wristbands with thermal sensors; in addition to the entire range of gadgets for sports. 6. Take care of yourself inside and out Self-care has become an essential part of our routine .